Leo Burnett Sydney Wins Emirates Creative Account

Agency to develop and deploy creative strategies and solutions for the Australia market

Emirates has appointed Leo Burnett Sydney to handle its creative account for the Australia market following a pitch. The partnership will see the agency develop local strategies and deploy lateral creative solutions for the evolving media and digital landscape.

Pete Bosilkovski, CEO of Leo Burnett Sydney, said: “We are both thrilled and honored to be partnering with Emirates, who has built a reputation as one of the world’s best airlines and continues to redefine and lead the travel and aviation market through innovation and customer experience. We love to partner with brands that share an obsession with customer experience and innovation, and we look forward to collaborating with Emirates to help build on the tremendous affinity that exists for the brand in Australia.”

Christopher Galanto, senior vice president of advertising at Emirates, added: “During the RFP process, the Leo Burnett team demonstrated an excellent grasp of our strategic, brand and tactical communication requirements, and the ability to demonstrate inspiring creative work across channels. We look forward to working with them.”


Publicis Communications is one of the four solutions hubs of Publicis Groupe [Euronext Paris FR0000130577, CAC 40] alongside Publicis Media, Publicis.Sapient and Publicis Healthcare. Publicis Communications unites the Groupe’s creative offering: Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, BBH, Fallon, Marcel, Prodigious, a global production leader, and MSLGROUP, specialized in strategic communications. Present in 20 markets, Publicis Communications aims to be the indispensable creative partner in their clients’ transformation. Publicis Communications draws upon the expertise of over 30,000 employees.