Publicis.Sapient Digital Pioneers – DigitasLBi, Razorfish and SapientNitro – All Named Leaders in Gartner’s Magic Quadrant for Global Digital Marketing Agencies

Purpose-built for a digital world, the Publicis.Sapient Platform combines and connects the leading digital pioneers and thinkers from DigitasLBi, Razorfish and SapientNitro, with the experienced consultants and technologists with deep industry expertise from Sapient Consulting. In addition to extending the individual capabilities of each of its brands to deliver even greater client impact, the Publicis.Sapient platform has the ability to dynamically configure, leveraging the collective capabilities of the brands to help clients as they move beyond considering digital an extension of their business and put digital at the core of their operations.

“The market now demands that companies transform themselves into fully digital enterprises, rethinking and reconnecting key business activities that together change the basis for competition and lead to step change improvements in performance,” said Bill Kanarick, chief strategy officer, Publicis.Sapient. “We’re honored to see SapientNitro, DigitasLBi, and Razorfish each named as a Leader by Gartner and look forward to continuing to partner with our clients as they seek to redefine their businesses in the digital era.”

For the report, Gartner analyzed 21 digital marketing agencies that compete on the global stage. Agencies were evaluated on their completeness of vision and ability to execute, including fifteen criteria ranging from strategy and innovation to marketing execution and customer experience.

The report’s authors, Jay Wilson, Simon Yates, Martin Kihn and Jennifer Polk noted, “Leaders help their clients develop digital marketing platforms designed for systemic growth and scale; they do so by harnessing their own significant expertise, implementing digital marketing programs driven by data and analytics.”

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